NetEnt continues to expand its influence on the competitive online gambling market with new casino games, an ever expanding consumer base and licensing enabling the company to add additional regions to its network of online casino providers. Since its genesis in 1996, NetEnt has become a leader in the digital entertainment industry with one of the most successful portfolios of online casino games and online casino operators in the world.
NetEnt’s CEO commented: “NetEnt’s growth strategy keeps delivering results – we grow on new markets, with new products and with more customers. During the quarter we launched our games on the regulated market in Romania and we rolled out our live casino product for mobile…Our ambition to achieve continued strong sales growth in 2016 remains.”
Since the beginning of January of 2016, NetEnt’s revenue has increased by 30% due in part to the acquisition of 32 customer agreements and the launch of 22 online casinos. Noteworthy events that also contributed to the growth of the company include the launch of NetEnt casino games with the UK Rank Group, Romanian operators, 10 operators in Spain and the 1st time launch of Mobile Live Casino.
Of course, the necessary of launch of new casino games and innovative features have also aided in the growth of profit margins. Mobile revenue for 2016 saw a staggering increase of 83% over the previous year accounting for 40% of the company’s total revenue. This is due much in part to the previously mentioned launch of Mobile Live Casino allowing players to have access to a live casino experience from anywhere they happen to be located. This has been enormously popular with customers.
In addition, the popular release of the NetEnt Rocks slot series, including titles such as Guns ‘N Roses, Jimi Hendrix and Motörhead, has been deemed a solid success. NetEnt hopes to replicate that success with yet another online slot series – Fairytale Legends. Just released this October, Red Riding Hood is the first in the series with more to come heading into 2017.
Per Eriksson, the CEO, commented on the future outlook for the company: “We see growing demand for our products and our ambition to achieve continued strong sales growth in 2016 remains. We increase the number of employees, develop our platform, adapt the Company to new regulated markets and integrate more and more customers. As previously communicated, we foresee higher costs and larger investments in 2016 than last year – we keep investing to enable continued strong growth going forward.”
No doubt, the company will continue to spearhead innovative casino game technology and make it available to even more players worldwide solidifying its leading role in the industry.